The goal of this project includes updating and modernizing the user interface design to create a more appealing and user-friendly experience. It aims to increase audience engagement and conversion rates by making the website more attractive and accessible. Additionally, the project focuses on enhancing integration with social media and digital marketing efforts to expand the company's reach. Improving the content to be more relevant and engaging is also a key objective. Lastly, developing a new, cost-effective maintenance strategy is crucial to ensure the website remains up-to-date and functional over time.
Challenges faced during this project included analyzing the current website, which involved assessing the company's existing online presence and setting benchmarks and metrics for the new website. This analysis covered aspects such as SERP (Search Engine Results Page) rankings, traffic, and keyword analysis. The most challenging aspect was implementing on-page SEO, which required ensuring that the content and code were optimized to improve the website's visibility on Google’s search results page. Additionally, it was crucial to ensure that the new website aligned with the business goals and was suitable for the company's needs.
MySQL
cPanel(Exabytes)
Bootstrap 5
HTML, CSS, SQL, JS, PHP